Omni Hotels & Resorts for Washington Post Brand Studio

Signal Custom Content worked with Washington Post Brand Studio and Omni Hotels & Resorts to create stories highlighting unique aspects of three Omni properties. Signal's role consisted of helping to develop the concepts and themes, hiring the writers and photographers and coordinating their visits to the properties, editing the copy, and selecting photos.

"Eyes on the Prize" (Omni Amelia Island)

"Heritage of the Homestead" (Omni Homestead Resort)

"Whiskey: Pittsburgh's Fourth River" (Omni William Penn)

Holland America Destination Guides

Guiding a team of editors, copy editors, and photo researchers, as well as more than 100 writers around the world, I oversaw the creation of more than 600 guides to ports and other destinations in my role as AFAR's Branded Content Advisor. This ongoing program was recognized by Travel Weekly with a Magellan Award. 

Holland America Destination Guides

AFAR Journeys

I helped develop AFAR Journeys, which launched as a partnership with Switzerland Tourism in 2014. The Journeys itineraries allow tourism boards to introduce the best of their destinations to readers and make them easier for travelers to navigate. The program has included ten partners since it launched, with three more currently in the works. With its remarkable ability to engage readers, Journeys has attracted not just tourism boards but also cruise lines and an airline. I have written most of the Journeys, working with tourism boards and the AFAR Travel Advisory Council, while editing others. I have also led the photo research and selection.

AFAR Journeys


I contribute travel-related articles on an ongoing basis to Chase, as part of its program to encourage card holders to book travel. 

"Sapphire Six: Park City Travel Guide"

"Travel Tips from Panic! At the Disco's Singer"

"In the Kitchen with Chef Sarah Grueneberg"

"Laos: Southeast Asia's Forgotten Paradise"

Sponsored Guides and Posts for

Working with project managers at AFAR and with AFAR's partners, I developed themes for digital guides and Wayfarer posts and created the final products, either commissioning or writing copy that achieved the clients' goals. For many guides, I also researched and sourced images.

AKA Beverly Hills. Editor

ANA (All Nippon Airways). Writer 

Austrian Tourist Office. Writer

Bermuda. Writer

Burberry. Editor

Collette. Writer

Copenhagen. Writer

Even Hotels. Writer

Explore Asheville. Writer

German National Tourist Board. Writer

Grand Circle Cruise Line. Writer

Kate Spade. Editor

Korean Air. Editor

Leading Hotels of the World. Writer

Loews Regency New York. Writer

Martinique. Martinique: Classic and Cool, Hotel News, and A French Twist, for the AFAR Insiders series. Writer

Montana. Writer 

New Orleans. Writer

Olukai. Writer

Overseas Adventure Travel. Writer

Ritz-Carlton Montreal. Writer 

Seabourn. Writer

Singapore Airlines: Singapore Top Five and Seven Tips for the Jet Set. Editor

Small Luxury Hotels of the World. Writer

Tamron. Editor

Tourist Office of Spain. Writer

Travel Alberta. Editor

Turismo Chile. Writer

Turkish Airlines. Writer

Visit Norway: A Perfect Day in Oslo and Fjords Five Ways. Writer

Visit Sun Valley. Editor