Three Questions, and Answers

I've had the chance to work on several different projects with Hawkins International Public Relations, from speech writing to creating content for their websites. Recently on their blog they asked me several questions about why branded content matters, the potential it offers for companies to reach consumers, and how to execute it successfully. 

Signal Custom Content and Chase

Signal Custom Content is continuing to create new guides to destinations around the world for Chase Sapphire and Chase Freedom card holders. Today, Chase Sapphire published a look at Park City's culinary scene and a guide to a perfect long weekend there, both articles timed to coincide with the upcoming Sundance Film Festival. In the months ahead, among the destinations that will be covered are Sicily, off-the-beaten path Caribbean islands, and Banff while other features will provide travel advice, including tips for Chase card holders to maximize their points—both earning and spending them, on travel, of course. Here is a link to one of the Park City guides published today, covering some of the town's leading chefs: A Taste of Park City.